Wednesday, January 2, 2008

How does Frank Luntz gather such nitwits?

Listening to some of the comments from people in Frank Luntz focus group on Hannity & Colmes...

Frank seems to have a special talent for gathering the mentally challenged.

One person applauded Huckabee for his "No Negative Ads" pledge oblivious to the utter hypocrisy of I-won't-be negative-but-here-it-is-anyway. Furthermore, he apparently ran the ad anyway( hat tip HotAir).

Another said that "Iowans" only want someone to tell them what they are going to do and that a contrast ad is wrong under any circumstance. This is like buying a car based only upon pretty pictures and videos of the car driving on a scenic road. Important decisions by default require a comparison and contrast. This idiot would ignore half of the Ben Franklin decision matrix. Idiotic decisions are made when the only input is one-sided.

Exactly why does Iowa get this level of influence?

Additional Note: While I root for my guy when the Luntz Meter goes in his direction, fundamentally this is a flawed and grossly exaggerated view of public opinion. Without a random sampling for the selection process, it has little more than entertainment value.

Update: As a marketing tool the focus group is an indispensable aid. Luntz authored a brief on the Focus Group that makes a great counter point to my argument above. Nonetheless, he still gets the lower end of the IQ field to participate.

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